Recession-Proof Restaurant Marketing Plan (Musings On How To Drive Restaurant...
Whenever you talk to a restaurant owner these days, it’s almost invariably a story of how hard it is to be in the restaurant business. And after a while, it may seem like restaurateurs have been dealt...
View ArticleStupid Restaurant Marketing: Shift Happens
Unless you’ve spent the last year or so in a cave, you know there are some major economic changes underway that are making restaurant business — or almost any business for that matter — a lot harder....
View ArticleObama, Restaurant Sales, And Change
On Tuesday, as soon as we wrapped up the second day of the Restaurant Profit Bootcamp in Austin, TX, restaurant owners and managers in attendance had left the building to join millions of Americans at...
View ArticleMarketing A Restaurant In December (So As It’d Stay Busy Through January)
You know how it typically goes… You get a swarm of people before the holidays. They come in, they celebrate the jolly festivities, they eat and drink and swipe their credit cards. Then the dreadful...
View ArticleRunning Restaurants: Preparing for 2009
Congratulations! The fact that you are a reader of this site, puts you in the top 20% of restaurateurs who are not satisfied with the status quo and are constantly looking for new ways to offer greater...
View Article5 Key Principles Of Restaurant Marketing
1. Marketing has to pay for itself (it’s never an expense, it’s an investment) The whole idea of a “marketing budget” is wrong. Most restaurants define it as a percentage of their sales. Wrong, wrong,...
View ArticleKey Numbers To Watch In Your Restaurant Business
To build and maintain a successful restaurant business, you need to constantly keep your thumb on its pulse and know how fast its heart is beating. You need to be checking the key numbers. Obviously,...
View ArticleSimple Tips On How To Grow A Restaurant VIP Club
It just hurts me to see restaurants to not be able to grow their VIP Club membership as fast as they could. Having experienced a sluggish growth of their membership, or no growth for a long time, many...
View Article7 Restaurant Business Predictions for 2011
As we bring in the new year, we are going to take on a risk of predicting what the near future has in store for the restaurant business. While we want to be right in our analysis, we hope that some of...
View ArticleWhat This New Google Places Change Means to Your Restaurant Business
Google has just rolled out a major change to Google Places. In fact, there are two major changes that concert restaurants. Google Places is now merged into Google Plus (or Google+), the social media...
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